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  1. #1
    Junior Member
    Join Date
    Nov 2013

    Last ditch marketing efforts for Black Friday

    This year, keeping up with Black Friday has been much more complicated than in the past. In fact, it seems as if deals are just flying everywhere all the time. Retailers are competing like crazy to bring in more business, especially since we are losing a week between Thanksgiving and Christmas. What does this mean for you? It means you need to start working on your last ditch Black Friday efforts.

    Walmart, Target, Best Buy, Amazon War

    It all started last week when Walmart announced it would be price matching a hundred items from other retailers online a week before Black Friday actually began, according to Source Newspapers. This announcement was quickly followed by Sears and Kmart announcing they would be selling their doorbusters online early as well. Best Buy, Target, Amazon, and pretty much all the other retailers quickly followed. All week, doorbuster-priced items have been selling fast online and in stores. It’s basically been a week of Black Friday deals already. The craziness of this price-matching war is already stressing most people out, but it’s great news for people who got everything they wanted and no longer have to go out in the cold to do their shopping.

    What you can do

    It may be hard to compete with the large retailers, but it may be worth your time to take a stand and stick with traditional Black Friday timelines. Almost no retailers are just sticking with the “doors closed and opening at 6:00 am” routine this year. Because people won’t be at the big stores at that time anymore, they will have the chance to make it to your store. Use social media and mobile advertising to get the word out about your sale as fast as possible.

    Trying pay per call for services

    Companies that don’t offer products to buy and just have services can do Black Friday deals too. Offer a discount for people who call in for more information with the pay per call system on Black Friday or Cyber Monday. The people advertising for you may push extra hard on that day, and you will get more calls by offering some sort of discount. Try it out and see how it goes. It couldn’t hurt since you only pay per lead, right?

    Marketing News brought to you by paypercallmarket.com


  2. #2
    Senior Member
    Join Date
    Jul 2013

    Re: Last ditch marketing efforts for Black Friday

    Awesome! Too bad I'm not US based, over here the black friday deals aren't that big at all, specially in places like Walmart. It seems things get really crazy over there tho! The low prices must be crazy, a relative told me a while ago, but I bet they were even lower this year! That's a nice price war! Wish they did that over here too. I couldn't even buy the laptop I need so much this year, because the discounts weren't that big over here

  3. #3
    Join Date
    Oct 2013

    Re: Last ditch marketing efforts for Black Friday

    I don't usually look for the Black Friday deals because I would just go buy the item if I really want it so bad. However, since I often shop for electronics, which I just go to the store and check them out, regardless of the price. However, u usually avoid the Black Friday sale because there are crazy people out there, which it is like a war zone.

  4. #4
    Join Date
    Oct 2013

    Re: Last ditch marketing efforts for Black Friday

    Best of all is that they are offering real good deals, opposed to other countries seeking to blood the pocket of the population.

    One good example is the infamous "Buen Fín" that is a Black Friday's copy initiated in Mexico since 3 years ago. First off, this version is not a one-day only but four days of supposed deals pushing people to mainly buy electronics that usually are cheaper throughout the year.

    Thankfully the USA has not lost the spirit of what this annual special sale is, and what it means to the public.

  5. #5
    Senior Member
    Join Date
    May 2015

    Re: Last ditch marketing efforts for Black Friday

    I use to buy my vacations stuff from these deals, they offer such great thing in so cheap prices. Actually it's better for their marketing strategies.



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